Writing Under Pressure
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Holy cannoli, I'm so glad you're here.
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Welcome to Writing Under Pressure
What to expect
Section I - Creativity Under Pressure
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Your inner critic is a ding-dong
The scenarios
Isn't pressure a good thing?
The ideal creative process
Checkpoint #1
Section II - Types of Headlines
Headline Intro
Writing in Opposites
Find the second thing
Twist a popular phrase
Twist a popular phrase - The Oberman Way
Twist a popular phrase - The Genchin Method
The Mullet or The Smile
Checkpoint #2
Repetition Repetition
Brand Breakdown: Match.com
The Rhyme Zone
Alliteration
A super duper important thing
Analogyland.com
Bappita Ba
List and Twist
Brand Breakdown - British Airways
A summary with a bonus summary
Section III - Writin' and Thinkin' Techniques
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Brand Breakdown: Yeti Coolers
I have two questions for you
Tell the truth
List some enemies
All Hail, ChatGPT
Fill your buckets
100 Headlines Fast
Checkpoint #3
Think inside the box
Proactive concepting
Adspiration
Say it straight. Then say it great.
You're so close!
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The booklet
The second last thing
The very last thing
Products
Course
Section
You're so close!
You're so close!
Writing Under Pressure
Buy now
Learn more
This section is
delayed by 0 days.
Holy cannoli, I'm so glad you're here.
Welcome to Writing Under Pressure
What to expect
This section is
delayed by 0 days.
Section I - Creativity Under Pressure
Your inner critic is a ding-dong
The scenarios
Isn't pressure a good thing?
The ideal creative process
Checkpoint #1
Section II - Types of Headlines
Headline Intro
Writing in Opposites
Find the second thing
Twist a popular phrase
Twist a popular phrase - The Oberman Way
Twist a popular phrase - The Genchin Method
The Mullet or The Smile
Checkpoint #2
Repetition Repetition
Brand Breakdown: Match.com
The Rhyme Zone
Alliteration
A super duper important thing
Analogyland.com
Bappita Ba
List and Twist
Brand Breakdown - British Airways
A summary with a bonus summary
Section III - Writin' and Thinkin' Techniques
This is an ad about...
Brand Breakdown: Yeti Coolers
I have two questions for you
Tell the truth
List some enemies
All Hail, ChatGPT
Fill your buckets
100 Headlines Fast
Checkpoint #3
Think inside the box
Proactive concepting
Adspiration
Say it straight. Then say it great.
This section is
delayed by 0 days.
You're so close!
The booklet
The second last thing
The very last thing
3 Lessons
The booklet
The second last thing
The very last thing