Writing Under Pressure
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Holy cannoli, I'm so glad you're here.

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Welcome to Writing Under Pressure
What to expect
Section I - Creativity Under Pressure

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Your inner critic is a ding-dong
The scenarios
Isn't pressure a good thing?
The ideal creative process
Checkpoint #1
Section II - Types of Headlines

Headline Intro
Writing in Opposites
Find the second thing
Twist a popular phrase
Twist a popular phrase - The Oberman Way
Twist a popular phrase - The Genchin Method
The Mullet or The Smile
Checkpoint #2
Repetition Repetition
Brand Breakdown: Match.com
The Rhyme Zone
Alliteration
A super duper important thing
Analogyland.com
Bappita Ba
List and Twist
Brand Breakdown - British Airways
A summary with a bonus summary
Section III - Writin' and Thinkin' Techniques

This is an ad about...
Brand Breakdown: Yeti Coolers
I have two questions for you
Tell the truth
List some enemies
All Hail, ChatGPT
Fill your buckets
100 Headlines Fast
Checkpoint #3
Think inside the box
Proactive concepting
Adspiration
Say it straight. Then say it great.
You're so close!

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The booklet
The second last thing
The very last thing

Section II - Types of Headlines

This one speaks for itself. Let's get into it.

18 Lessons